Baidu Deposit Agreement

Baidu Deposit Agreement: What You Need to Know

Baidu, the largest search engine in China, offers a convenient way for advertisers to pay for their online advertising campaigns through Baidu Deposit. Baidu Deposit is a prepaid account that allows advertisers to deposit funds and conveniently pay for their advertising expenses on Baidu. As with any financial transaction, it is important to understand the terms and conditions of using Baidu Deposit.

Here are some important points to keep in mind when using Baidu Deposit:

1. Minimum Deposit Amount: The minimum deposit amount for Baidu Deposit is ¥500 (about $77 USD). This means that advertisers must deposit at least this amount to use the service.

2. Deposit Methods: Baidu Deposit offers several ways to deposit funds into your account, including bank transfer, Alipay, and WeChat Pay. It is important to note that there may be fees associated with these methods, so be sure to check before making a deposit.

3. Account Expiration: Baidu Deposit accounts expire if there is no activity for 12 months, meaning that any funds in the account will be forfeited. It is important to keep this in mind and use the account regularly to avoid losing your funds.

4. Payment Methods: Baidu Deposit can be used to pay for advertising expenses such as PPC (pay-per-click) campaigns and display ads. Payment can be made through the Baidu Advertising Platform or through a Baidu account manager.

5. Refund Policy: Baidu Deposit offers a refund policy for unused funds in your account. However, there is a 5% handling fee for refunds, so it may not be cost-effective to request a refund for small amounts.

6. Currency: Baidu Deposit only accepts Chinese yuan (CNY) as the currency for deposits and payments.

It is important to read and understand the Baidu Deposit Agreement before creating a Baidu Deposit account. The agreement outlines the terms and conditions of using the service, including liability, termination, and dispute resolution.

In summary, Baidu Deposit offers a convenient way for advertisers to pay for their online advertising campaigns on Baidu. However, it is important to understand the terms and conditions of using the service, such as the minimum deposit amount, expiration policy, refund policy, and payment methods. By following these guidelines, advertisers can effectively manage their Baidu Deposit account and make the most of their online advertising campaigns.